HEERA ALAYA

OFFICIAL WEBSITE
Maria Guida

“You can’t turn back your age,
but you have the power to turn around
other aspects of your life for the positive.”

MARIA GUIDA

Artist, Lucca, IT

March 8th, 2023

OPEN WINDOWS | In Conversation

Heera Alaya: Watching you pedal towards your shop cum laboratorio [artist workshop] made me think: What a beautiful sight—a joyous woman on a bike!

Maria Guida: [Laughs] Thank you. I love biking.


If I know right, you are not a native of Lucca [Tuscan city].

Sì [Yes]. I am from Napoli [also known as Naples, a southern Italian city]. 


I have heard Neapolitans are friendly. Is there any truth to it?

It is true [Maria emphasises true]; Napoli people are friendly. There is something about the energy in Napoli; you can feel the openness. In Lucca, people are different, closed and not connected to others.


How does a welcoming, cheerful person like yourself navigate Lucca’s relatively closed mindset?

I have many friends from the south and some from Lucca, too. There is something about my energy—I attract people like me.

I came to Lucca 26 years ago, and my family moved here a year later. When I was very young, I suddenly lost my Papa. My Mama knew I wanted to be in Lucca, so she decided to leave Napoli. My Mama, two sisters (each has three children) and one brother (he has a fiancé) stay together in Lucca.


Why did you want to move to Lucca?

[Laughs] Love, love, love. I knew this man—from Napoli—who worked in Florence [City in central Italy]. He was very young, maybe 21 years old. I married him and had my daughter, Luna. Then I split up with him, but I decided to stay in Lucca because Luna went to school here and she has friends in Lucca.

Another factor is the convenience of living in Lucca; it is easy, and you can do almost everything. In Napoli, everything is cumbersome. Napoli is vast, and going from one part to another takes time (You must have a lot of money to have quiet in Napoli.). For instance, it’s very stressful to pick up the children from school—it is full of cars and people. In Lucca, everyone is on bikes, which I love.


Life has worked out well for you.

When did you shift your shop cum laboratorio to this location (It is bright and appealing.)?

Thank you; this space is lovely. I have been here for a few months now. And though I have set up my laboratorio, I need to be in the flow to paint here.

My assistant is very good at caring for the shop, so I can paint from my home studio. However, I will work from here in the future.


Lucca is sprinkled with piazzas [Public squares], but Piazza Cittadella has a different feel—It is tucked away and not crowded.

Sì. This piazza is hidden but still popular, and it is different because locals have lived here for 30 years and some longer. So the feeling is Lucca-like.


Do you paint from memory or photographic documentation?

I remember places and moments, so I prefer to paint from memory. Sometimes, I take photos with my phone, like this one [points to a painting].


On what material do you paint?

I buy wood frames and paint directly on them.


Do you have to prep the wood boards? 

Sì. I coat the wood board with primer—a mixture of chalk, glue, water and segale flour.


[Maria has me touch the board] It is grainy.

Si. I go over [with primer] the wood a few times. And when the surface dries, I paint with oil paints.


Do you paint several canvasses at a time?

Since I work with oil paints, I have to wait for them to dry. Sometimes, I will sketch. If I am inspired, I start several pieces at the same time.


Is there a particular time in the day when you are naturally in the mood to paint or create art?

I feel alone with my thoughts in the morning and late at night, making it the ideal time. The ambience was the best (when I was) in the countryside; I want this feeling again–to be surrounded by trees.


You love the sea too.

Sì. I love the sea. You will notice a lot of blue in my shop.


I also notice hearts.

I love hearts for sculptures.

Where did you learn to make sculptures?

I am self-taught. I also trained under a professor (he had many students in his class). I read books and keep trying to improve. I am continuously learning.


What do you enjoy doing when you aren’t painting or creating sculptures?

Sometimes, I like staying home with my daughters doing nothing significant—waking up in the morning and taking care of the home. When I decide to take this time, I am refreshed to get back to painting.


Your shop sells only your artwork. How do you maintain inventory?

I also sell prints [in addition to her paintings]. But sometimes, I need to be alone and take a break. So when I come back [to paint], I have a renewed mindset, which is favourable for my customers too.


You must feel great satisfaction when customers buy your artwork.

Of course, it is good to sell my art. But also, when someone like you walks into my shop, appreciating the details and feeling the wellness, it gives me joy. Creating is not only buying but also a good feeling when people see my work and shop.

When I could finally focus only on this job [painting and making sculptures], I wanted to take a risk. I decided I wanted to be happy and for people to be happy experiencing my creations.


Reciprocity is in play—we [clients and visitors] feel your positive intentions and spirit, which makes us appreciate you and your work.

Brava. Brava.


From where did the inspiration come to start painting?

[Laughs] My second relationship with a man from Lucca; he wanted me to do everything in the house, pick up the girls from school, pay the bills and look good!!! And then this Lucca ex gets a younger woman—8 years younger than me.


Maria, I empathise with you. I don’t mean to deviate from our conversation, but it is essential to take a moment—for young women—to address the scale of damage a despicable male (he is not a man in the truest sense) will cause to a high-standard woman’s well-being.

I read betrayers are part of the plan; it is true. The universe will pick a low-grade male and send him to a quality woman. This low-grade male’s (Professional competence and bank balance have nothing to do with character, self-esteem and confidence) inadequacy and jealousy will destroy the quality woman. Once the universe’s mission—reminding a fine woman of her capacity and shine—is complete, it will deliver the inadequate man to his meagre capacity—a low-grade woman who is an extension of his mother, willingly subjugated and dependent. 

From infancy, a misogynist’s mother betrays him from becoming a high-value, well-informed and high-self-esteem man, ensuring her weak son feels like a man only with a substandard-subjugated female.

Only a strong-quality woman raises a secure, enlightened and quality man who knows the worth of having a high-value partner—an independent woman who shines—emotionally, intellectually and professionally. Such a quality man will cherish, support and applaud you for evolving as a human.

Brava, Heera, brava.


Coming to you specifically, aside from being a talented artist creating uplifting-whimsical art, you are one stunning woman. You are blessed with freedom, peace, individuality, creativity, joy, and more. And the world is lucky to have gained you. Thank you for your journey, for rising, and for shining.

Thank you so much. Initially, I was traumatized, but then I didn’t care, as I had everything I wanted: my daughters, my work, my assistant, everything.

Painting was not my first job; I was working another full-time job. This unpleasant situation made me want to be more independent, so I worked more and organised myself to be an artist.


[We high-five] Bravo.

I did my job with my hands. I was the only one who helped me.


Maria, this is the best way to do it [rise on your own]—you don’t owe credit to anyone.

Sì. The best.


Others’ cruelty and jealousy are essential to finding your independence and creativity and claiming your shine.

[Laughter] Sì. Sì. His [the Lucca ex] actions made me change my life to become my best. I was very young.

You can’t turn back your age, but you have the power to turn around other aspects of your life for the positive. Every experience gives you a chance to be better.

I also have to thank my last job as a cashier at Penny Market [supermarket chain]—it sucked. I was willing to risk anything for a better future. I changed because of this space [Maria’s laboratorio]. I wanted to have a place like this, to be a reflection of my work.

I appreciate the thought and effort you put into your work and space. You take the negatives and silently turn them into positives.

Thank you. It [Maria’s shop] is magic. And yes, to work quietly because the energy of others can be a hindrance to your growth.


What is it like for a single woman, a divorcee, to manage her life in Italy?

In Italy, it is challenging because the culture is macho. And also, there is not much respect for a woman—because you are a woman. You can be a good mother, but you still have to do everything and be a certain way.

I do not have any help from my last relationship [the Lucca ex]. His attitude is: This is my daughter, but you are the mother, so you have to do everything. I will be here every 15 days to visit. I wouldn’t say I liked it, but I accepted it.


This regressive and chauvinist Italian mentality is similar to the Indian psyche.

How?


Most often, an Indian wife’s role (despite textbook education and employment) is relegated to, first and foremost, be a full-time domestic help/glorified housekeeper. While the wife succumbs to stress and resentment, the husband takes the credit: “My success, my child, my house, blah blah.”

[Laughter] This is familiar. In Italy, after everything a woman does—from housework to child rearing and from cooking to medical care, the wife has to work. A woman who doesn’t work is a burden to the man.

In my experience (which might not be valid for all women), the situation in the north [of Italy] is worse than in the south. They have many children in the south, so they cannot spoil everyone. Also, unlike in Napoli, men in Lucca will tell sex jokes and use bad words, demonstrating a lack of respect for women. There is more respect for women in the south than in the north.


How do you retain your wellness and femininity through hostility?

Of late, I have not had time to invest in my wellness, but the best thing I do for myself is eat correctly, drink water, take vitamin supplements, and lead an active life—walk whenever possible and bike (I feel like I am on a permanent holiday when riding my bike.). Sometimes, I eat terribly; I love cake, pasta and pizza (My sister has a pizzeria and makes delicious pizzas.).

The key is to take the essence of life while remaining true to your life and taking care of yourself. I lead a quiet life to feel inside and take in the goodness.

Learn more about Maria Guida.

error: Content is protected !!

TERMS OF USE

INTERPRETATION AND DEFINITION

The words in which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.

  • Website or Site refers to: www.HeeraAlaya.com.
  • Owner refers to Heera Alaya or Heera Rajagopal, popularly known by her mononymous, Heera.
  • Terms refer to Terms and Conditions that form the entire agreement between You, the Website and the Owner.
  • You or User refers to the individual accessing or using the Website. It also refers to other legal entities on behalf of which such individual is accessing or using the Service, as applicable.
  • Device means any Device that can access the Service, such as a computer, a cellphone or a digital tablet.
  • User Content means all information and Content that a User submits to the Site.
  • Third-party means any services or Content (including data, information, products or services) provided by a third-party that may be displayed, included or made available by the Service.
  • Contact form refers to the form provided for use by the User.


WWW.HEERAALAYA.COM PROVIDES THE WEBSITE TO YOU SUBJECT TO THESE TERMS OF USE (TERMS), WHICH MAY UPDATE PERIODICALLY. BY ACCESSING THE (WEBSITE), YOU ARE DEEMED TO HAVE READ, UNDERSTOOD AND AGREE TO BE BOUND BY THESE TERMS AND CONDITIONS OF USE. YOU AGREE TO THESE TERMS OF USE WHETHER YOU HAVE REVIEWED THEM OR NOT. IF YOU DO NOT AGREE TO ANY OF THESE TERMS OF USE AND CONDITIONS, DO NOT USE/ACCESS THIS ELECTRONIC MEDIUM (THE WEBSITE).

By using the Website, you represent and warrant that you are over the age of 18 and are lawfully able to accept the Website Terms. If you are using the Website on behalf of any entity, you further represent and warrant that you are authorized to accept these Website Terms on such entity’s behalf and that such entity agrees to indemnify the Site for violations of the Website Terms.


CHANGE TO TERMS


The Terms of Use, or any part thereof, may be modified at the sole discretion of the Website, including the addition or removal of Terms at any time. Such modifications, additions or deletions will be effective immediately upon posting. Your use of the Website after such posting will be deemed to constitute acceptance by you of such modifications, additions or deletions. The Website may change or discontinue any aspect, Service or feature at any time and reserve the right to close the Website for any period.


COPYRIGHT


Unless otherwise indicated, all of the Content featured or displayed on the Website, including, but not limited to, text, graphics, data, photographic images, moving images, illustrations and the selection and arrangement thereof, is created and owned by Heera Alaya. You may not copy or use any Content from the Website without the prior official email consent of Heera Alaya. The Owner and Website do not authorize the use of images and Content without written permission and consider it Content theft and illegal copyright violations. The Owner and Website do not consider a link to the Website or attribution as permission to use photographs and text.

Additionally, images credited with specific authors/institutions are copyrighted; contact specific authors/institutions for permission to reuse their material.


RESTRICTIONS


The Website’s Contents are protected by copyright laws and are the property of its Owner, Heera Alaya. You may not modify, display, manipulate, transmit, adapt, exploit or copy for distribution or sale any information, material or copyright on the Website. You must obtain written permission from the Website Owner who owns intellectual property on the Website before you may publish, distribute, display or commercially exploit any material from the Website. You may not frame or use any Website images, trademarks, logos or other proprietary information. You may not reproduce in any form for any purpose the logo of HeeraAlaya.com.


CONTENT


The opinions, beliefs and viewpoints of individuals featured in conversations or/and articles on the Website do not necessarily reflect the opinions, beliefs and views of Heera Alaya, the Website, associates or partners. The views expressed by featured participants are independent. The Website does not profess to subscribe or agree with the views/comments.

The Website is not liable for any statements or information provided by those interviewed for articles found to be false or/and inaccurate.

All conversations/interviews featured on the Website are edited excerpts. Any published Website content may be removed or edited without prior notice.


NOT PROFESSIONAL ADVICE


The information on the Website cannot replace or substitute for the services of trained professionals in any field, including, but not limited to, financial, medical or legal matters. Seek the advice of professionals regarding evaluating any specific information found on the Website. Your access and use of the Website do not in any way create a legal, confidential or privileged relationship or any other relationship that would give rise to any duties or responsibilities on the part of the Website, associates or partners. The Website does not recommend or endorse any specific opinions or other information that may appear on the Website. Your use of or reliance on any information provided on the Website is at your risk. The Website will not be liable for any direct, indirect, consequential or other damages that may result, including but not limited to economic loss, injury, illness or death.


EXTERNAL LINKS


From time to time, the Website provides external links. Links and references to other websites are provided for information only, not as an endorsement.

The Website makes no claims or representation regarding and accept no responsibility for, directly or indirectly, the Content, quality, accuracy, nature, reliability or termination of third-party websites accessible by hyperlink from the Website linking to the websites. Such websites are not under the control of HeeraAlaya.com, and the Website is not responsible for the Contents of any linked website or any link contained in linked websites.

The website may request information from you. In such instances, the collection and use of your data will be governed by the privacy policy applicable to the Website.

HeeraAlaya.com does not control the privacy policies, contents or links on these websites. You may use the links, any service and content available thereon at your own risk.


CONTACT FORM


The Site welcomes Contact submissions aligned with the Website Content. Select messages are published. The Site also considers messages submitted as inquiries, including collaborations; these inquiries are not published. Mention the appropriate category while submitting your message. Your personal information is confidential. The Website does not share your data with third parties. Specified operational and technical personnel may view your data from time to time.

The Website will share your personal information and Site data with authorities in cases of violation of dignity (including stalking; read below), well-being and security of the Website, its Owner and associates. Additionally, we will share your data with authorities if you publish, post, upload, distribute or disseminate any inappropriate, profane, defamatory, infringing, obscene, indecent or unlawful topic, name, material or information through any bookmark, tag or keyword. The Website and its Owner reserve the right to make public the identity and evidence of such criminals.

NO SOLICITING.


PLEASE NOTE


The Site(s) Owner has the utmost commitment to integrity, emotional and psychological well-being and security, thereby enforcing a zero-tolerance policy for violators. Failing to adhere will result in serious repercussions.

The Site Owner was a victim of obsessive cyberstalking, prolonged tormenting and distressing mimicking by an Indian Keralite female—married, mother of a son—employed as a science technician at Ajman Academy, UAE—culminating in this incumbent decision.

It is advised you become aware of stalking and its escalating detrimental effects on the perpetrator’s victim. Stalkers lead double lives; they can be in perceived relationships/marriages with offspring, often projecting a withdrawn or socially awkward or/and victim-like persona, all the while causing acute harm to their victim.

The onus of dealing with evil, erotomania and narcissistic victim syndrome criminals is on the criminal and their enablers. THE WEBSITE, ITS OWNER AND ASSOCIATES ARE NOT RESPONSIBLE FOR ANY OUTCOME.


PERSONAL INFORMATION


The Website does not seek sensitive personal information such as your race, political beliefs, religion, political associations, sexual preference or genetic information.


FRAUDULENT COMMUNICATION


The onus of engaging with fraudulent communication—texts, phone calls, emails, letters, courier service and imposter social media accounts—lies solely with the User.

Heera Alaya or the Website does not post comments/reviews on any individual or/establishment on any platform under Heera Alaya, Heera Rajagopal, the Website or aliases.


SCAMMERS AND IMPERSONATORS


Scammers steal logos and Content to make it appear they are in partnership with the Website to exploit you. Heera Alaya and the Website do not endorse any individual, organization or/and charity.

No third-party agency works on behalf of the Website or its Owner to collect money, recruit, endorse, sell, manufacture, distribute or organize events. Heera Alaya, the Website or/and their associates do not solicit money. The onus of engaging with any third party lies with you.


SECURITY


HeeraAlaya.com assures to have taken administrative and technical measures to protect your data against accidental, unlawful or unauthorized destruction, loss, access, disclosure or use.  Your data will be handled via Secure-Socket-Layer (SSL) encrypted secure server software, noted by the “lock” icon on the address bar.


PERSONAL DATA


HeeraAlaya.com collects your data when you:

  • Access the Website.
  • Use the Website contact form.

HeeraAlaya.com collects:

  • All communication and correspondence.
  • Your contact information: name, postal address, mobile or telephone number, email address.
  • Your IP address and information about how you use our Website.
  • If you are browsing the Website, we may collect your IP address or other Device identifiers, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and additional portable Device information.

HeeraAlaya.com does not:

  • Sell your data to a third party and do not provide your personal information to third parties unless required by law.


FORCE MAJEURE


The Website, the Owner and Third Parties shall be exempt from damages and other measures if the performance of the agreement is prevented or delayed by any circumstance beyond our control, e.g. extreme weather, new/amended legislation, absent permits, war, riots, fire, flood, epidemic, pandemics, lockdown, labor market disturbances, technical problems, sabotage, unfavorable transport, terrorist attacks, acts of precedence or priorities granted at the request or for the benefit, directly or indirectly, of any government authority or any subdivision or agency thereof, delays in transportation or lack of transportation facilities, restrictions imposed by central, state or local laws, rules or regulations as well as delays in the Service by sub-suppliers due to circumstances set forth above.


MISCELLANEOUS


You agree that you will not use any Device, software, or routine to interfere or attempt to interfere with the Website’s proper working and not to take any action that imposes an unreasonable or disproportionately large load on its infrastructure. You represent and warrant that you will comply with all applicable laws and regulations, including, without limitation, those relating to the World Wide Web Internet, data, email, privacy, and the transmission of technical data exported from the United States or the country in which you reside. HeeraAlaya.com does not warrant that any functions in the Website will be uninterrupted or error-free, that defects will be corrected, or that the Website or the server that makes them available is free of viruses or/and other harmful components. Neither the Website nor any of our respective licensors or suppliers warrant or make any representations regarding the use of the Services, products or materials on the Website regarding their correctness, accuracy, reliability or otherwise. You (and not we or any of our respective licensors or suppliers) assume the entire cost of all servicing, repair or correction of your system.

Note that the Website is provided “as is” and should be accessed and used by you at your own risk. Although reasonable efforts are used to ensure that the Website will be current and will contain no errors or inaccuracies, no representations, warranties, guarantees or conditions (whether expressed or implied) are given as to the operation of the Website or that the Website and the information, Content or materials included in the Website will be error-free or completely accurate or current at all times or at any time.

BY USING THE WEBSITES, YOU AGREE TO INDEMNIFY, DEFEND AND HOLD HARMLESS THE WEBSITE, THE WEBSITE OWNER, EMPLOYEES AND THIRD PARTY PROVIDERS FROM AND AGAINST ALL ACTIONS, SUITS, CLAIMS, DEMANDS, DAMAGES, LIABILITIES, COSTS OR EXPENSES ARISING OUT OF OR IN ANY WAY CONNECTED TO THE USE OF THE WEBSITE BY YOU, AND YOU AGREE TO BEAR ALL COSTS, EXPENSES OF PROCEEDINGS AND ENTIRE ATTORNEYS’ FEES RESULTING FROM ANY VIOLATION OF THIS AGREEMENT BY YOU.